Juan Pablo Pérez Hernández

UX/UI & Digital Product Designer

Cali, CO.

About

Highly accomplished Interactive Media Design professional with a strong focus on digital product design, user research, and prototyping. Proven expertise in UX/UI design for web and mobile applications, leveraging design systems and agile methodologies to enhance user experience and drive product innovation. Adept at leading cross-functional teams, optimizing workflows, and delivering impactful design solutions that align with business objectives and user needs.

Work

Independent Consultant

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UX/UI Designer

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Summary

As an Independent UX/UI Designer, Juan Pablo leads user-centered design initiatives, developing interactive prototypes and applying agile methodologies to enhance digital products for diverse clients.

Highlights

Developed interactive prototypes that significantly expedited project approval from clients and investors.

Collaborated effectively with remote, multidisciplinary teams to ensure timely and successful project delivery.

Applied agile methodologies to streamline problem-solving and enhance digital product development efficiency.

Communicated design ideas and research findings effectively to clients and multidisciplinary teams, fostering alignment.

GoDevelop S.A.S

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UX/UI Designer

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Summary

At GoDevelop S.A.S, Juan Pablo designed and optimized user experiences for digital products, ensuring brand alignment and seamless implementation through collaborative design processes.

Highlights

Implemented consistent design systems, improving product scalability and reducing iterative project delivery times.

Led the creation of a reusable component library, enhancing agility and consistency across development and design teams.

Optimized communication between technical and creative teams, accelerating design review cycles by improving feedback loops.

Conducted usability tests to rapidly iterate prototypes, significantly reducing user-reported incidents and improving product usability.

Streamlined collaborative workflows, decreasing delivery times and enhancing decision-making efficiency in digital product development.

Existaya.com Agencia Digital

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Web & App Designer

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Summary

At Existaya.com, Juan Pablo developed user-centric web and app solutions, conducting user research and ensuring effective design implementation in collaboration with development teams.

Highlights

Facilitated seamless communication between design and development teams, ensuring accurate and rapid implementation of visual and interaction designs.

Implemented usability testing processes, enabling rapid prototype iteration and reducing user-reported incidents.

Optimized collaborative workflows, decreasing delivery times and enhancing decision-making efficiency in digital product development.

Divinas Makeup

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Digital Experience Lead

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Summary

At Divinas Makeup, Juan Pablo led the digital transformation of sales channels, optimizing website design and implementing innovative tools to enhance user experience and brand presence.

Highlights

Successfully migrated the entire WhatsApp sales channel to a new Web E-Commerce platform, expanding digital reach and sales capabilities.

Implemented innovative digital tools to automate processes, improve inventory management, and facilitate payment system integration.

Optimized the integration of digital and physical channels, achieving a cohesive omnichannel experience and enhancing customer loyalty.

Partner Comunicación S.A.S

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Web Designer

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Summary

At Partner Comunicación S.A.S, Juan Pablo designed and developed customized web portals and applications, ensuring seamless integration and providing ongoing support for client websites.

Highlights

Led the successful design and development of custom web portals and applications, consistently exceeding client expectations for quality and timely delivery.

Fostered effective collaboration across development, design, and content teams, optimizing creation processes and reducing delivery timelines.

Developed and implemented creative usability solutions, significantly enhancing user experience and client satisfaction.

Education

Universidad Icesi

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Bachelor's Degree Interactive Media Design Grade:

Courses

Thesis: "Natural and Interactive Encyclopedia mediated by Citizen Science"

Languages

Spanish

English

Certificates

Digital Marketing Diploma

Universidad Autónoma de Occidente

Learn SCRUM

LinkedIn Learning

Design Thinking: Implement the Process

LinkedIn Learning

Fundamentals of Design Thinking

LinkedIn Learning

Project Management with a Coffee

SCRUM con un café

Creative Leadership

SCRUM con un café

Advanced UI Design

LinkedIn Learning

Advanced UX Experience

LinkedIn Learning

Skills

Software

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator.

Design Methodologies

Design Thinking, Agile Methodologies, User Research, Prototyping, Usability Testing, Design Systems, Wireframing, Information Architecture, Interaction Design.

Core Competencies

UX/UI Design, Digital Product Design, Web Applications, Mobile Applications, Requirements Gathering, Brand Management, Leadership, Empathy, Effective Communication, Adaptability, Critical Thinking, Cross-functional Collaboration.